Dr. Arlene Barro

Dr. Arlene Barro is a breath of fresh air in today’s tumultuous job market. Dr. Barro should have her own nationally broadcasted program: ‘Dr. Arlene, The Career Guru’. Much like Dr. Phil and Dr. Oz, Dr. Barro is a charismatic expert in her field. Dr. Barro gives her clients employment hope and specific behavioral modifications using her dynamic and empowering method of personal branding. Dr. Barro coached me to a successful career change following an unexpected and difficult job loss. She gave me the skills I needed to move from a ‘woe is me mindset’ to an ‘I can and will take charge of my future’. The lady has a gift and she wants to share it!
Patti Thrailkill — Independent Consultant

Dr. Arlene Barro is a UCLA-trained behavioral educational psychologist. She holds a Ph.D. with distinction for her doctoral dissertation on creativity. The Right Fit Method, which Dr. Arlene created, is the focus of her book WIN Without Competing!, nominated for a business book award. The book mentors job seekers on how to present themselves as the One Right Fit to employers. To do that, they must create their personal brand and master the Right Fit Branding strategies. To motivate job seekers to recognize the importance of their brand and whether it is effective in their job search, Dr. Arlene developed the app iBrandU4Hire: Rate Your Brand Zero to Hire.

Branding & Hiring Expert Dr. Arlene Barro is an author, talk show host, master business and career coach, professional motivational speaker, and CEO of Barro Global Search, Inc.

UCLA Magazine says,”What are the secrets of a winning job hunt? Few experts offer advice as intriguing – or usable – about that quest as Arlene Barro, president and CEO of L.A. based Barro Global Search, Inc…”

Got branding?

“Every job seeker needs a personal brand. But that’s not enough. That brand must be the Right Fit Brand for employers.” -Dr. Arlene Barro

Employed, unemployed, underemployed – from new college graduates to highly successful executives – job seekers must create a distinct, recognizable, and intriguing brand to capture the right job. Botched branding won’t work!

No interviews? No job offers? Wrong job offers? Dr. Arlene says, “If you’re having difficulty getting interviews and job offers, let’s figure out the power of your brand.” To do that, go to the App Store. Select iBrandU4Hire: Rate Your Brand Zero to Hire, which Dr. Arlene created. She will interact with you throughout the app experience. After you evaluate your brand, you’ll know what needs to be fixed and fix it with Dr. Arlene.

The app includes: a video, 10 simple questions to Rate Your Brand, entertaining stories about Right Fit Branding, Clients’ Praise for Dr. Arlene explaining the impact of branding on her clients’ careers, and a message from Tom Lombardo, the founding Editor-in-Chief of WebMD.

Don’t have an “iDevice”? Listen to Dr. Arlene’s WIN Without Competing! radio show and select “Rate Your Brand.”

“If you have no brand, a buried brand, or a barren brand, create a visible brand.” – Dr. Arlene Barro

To reach audiences around the world, Dr. Barro produces and hosts her WIN Without Competing! talk show featured on a premier internet radio site where she interviews highly successful people and demonstrates how they are using her Right Fit Method in their professional and personal lives. Both on the radio and in-person Dr. Barro, through her storytelling approach, passionately persuades and empowers audiences to view the world through the Right Fit lens and walk down the Right Fit Road to professional and personal fulfillment.

Dr. Barro has addressed an array of institutions in the United States including: University of California at Los Angeles, Cleveland Clinic, Emory University, METLIFE Corporate Headquarters, Cornell University, National Society of Hispanic MBAs, and the Association of American Medical Colleges. In Israel, Dr. Barro addressed Hebrew University, Ben Gurion University, Tel Aviv University, Technion University and other venues.

Dr. Arlene Barro lives and works on the west-side of Los Angeles, adjoining UCLA.