A native of Chicago, Robert left a scholarship at the Art Institute of Chicago in 1990 to pursue a degree in computer science at the University of Minnesota. While attending the University, he landed a job fixing computers for the Human Factors Research Laboratory. Over a three year period, he rose to become head engineer of the lab while earning scholarships from the U.S. Navy and the FAA building flight and driving simulators. It was also during this time he started a computer consulting business.
In April 1994, after three years at the University of Minnesota, he formed The Geek Squad with $200. In 2002, The Geek Squad acquired Best Buy and opened Geek Squad precincts in all Best Buy properties worldwide. With over 24,000 Agents, The Geek Squad is now the world’s largest technology support company offering online, in-store, and in-home support. Robert served as Chief Technology Officer for Best Buy until 2012 when he relocated to San Francisco with his family to pursue his next startup.
In 2016, Robert co-founded Assist, a messaging service which allows consumers to access all local services like taxis, reservations, flower and courier delivery – all via text and messaging platforms like Facebook.