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Andrew Davis

Digital strategist Andrew Davis co-founded a branded media agency, in 2002. He spends countless hours exploring the online universe, divining methods to drive profitability.

Andrew Davis is always asking big questions and analyzing data to understand markets, online forces, and business models. His research has resulted in the creation of innovative online metrics including:

* Online Brand Value
* Category Brand Value
* New Media Life Cycle
* Social Media Balanced Distribution Portfolio
* The 4-1-1 Rule

When he’s not playing internet cosmonaut, Andrew Davis travels the real world speaking to a wide variety of audiences about everything from social media to the future of print.

“In a world where content is consumed as rapidly as it’s created, you need to develop a sound strategy to create valuable online experiences that should be leveraged enterprise-wide. There is a content solution to every business challenge.”

Categories: Local to New England, Marketing, Social Media

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View Andrew Davis'

  • videos Videos
  • topics Topics
  • books Books

Videos

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Topics

  • Social Media: Everything Old is New Again

    Social media is all the rage today. But what is it? How can we transform our business units to understand the value of participating and engaging online? In this 90-minute presentation, Andrew Davis looks back at some traditional business challenges and connects the dots between the old ways and the new.

  • The Future of Digital is Print

    Designed for those of us who live and breathe the more 'traditional media,' like print publishers, this 90-minute presentation encourages participants to stop blaming the new media landscape for their slow demise and start exploring innovative ways to recapture the market.

  • Everyone's a Publisher but No One is Published

    In today's online universe, with a new web page published every 17 seconds, even your mother can become a publisher. Andrew encourages the audience to embrace some tried and true (and very traditional) media concepts that deliver proven results.

  • The Gutenberg Paradox

    In the 15th century, Johannes Gutenberg built the first movable type printing press. In its day, the Gutenberg Press was an amazing new media innovation. Fifteen years after inventing his remarkable press, Gutenberg was bankrupt. What can new media practitioners learn from Gutenberg's demise?

  • The Future of Search

    Google is the comfort food of search. It's the meatloaf, mashed potatoes and peas of the internet landscape. But search is changing. In this 60-minute presentation, Andrew takes you on a journey into the evolving world of search and shows you how you can prepare today for its evolution.

  • The Anecdote to Information Overload

    Google is the comfort food of search. It's the meatloaf, mashed potatoes and peas of the internet landscape. But search is changing. In this 60-minute presentation, Andrew takes you on a journey into the evolving world of search and shows you how you can prepare today for its evolution.

  • How to Save Newspapers

    Over the course of 90 minutes, Andrew walks the audience through a controversial, but financially viable model designed to preserve traditional newspaper brands. Dispells age-old journalistic myths, like the separation of church (sales) and state (journalists). Designed specifically for publishers with an editorial approach and a deep desire to save their brand.

  • Six Keys to Social Media Success

    Social media isn't about learning how to tweet or trying to leverage Facebook to drive revenue. It's about understanding the concepts that help you decide whether you want to tweet or YouTube it. In this 60-minute presentation, Andrew uncovers the six driving principles behind building a social media strategy. From Fractal Marketing to fish tv, this presentation is eye-opening and encouraging.

Books

  Brandscaping: Unleashing the Power of Partnerships
Brandscaping: Unleashing the Power of Partnerships

Brandscaping A process that brings like-minded brands and their respective audiences together to create content that increases demand and drives revenue. How does a budding clothing manufacturer partner with a young and talented YouTube director to sell more sweatshirts? Or, a London taxi-cab dispatcher turn her online video tutorials into a $100 million brand? Why are companies like Converse acting like Renaissance-era art patrons? How does a software company team up with a book publisher to sell more software (and more books)?

Town Inc: Grow Your Business. Save Your Town. Leave Your Legacy.
Town Inc: Grow Your Business. Save Your Town. Leave Your Legacy.

Empower Your Business, Your Town, and Your Fellow Citizen to Prosper as Never Before Town Inc. unpacks the deceivingly simple link between building a booming business and growing a prosperous town. The secret, it turns out, is to market your town just as passionately as you market your own business. In cities across America, business leaders are telling uniquely compelling stories to lure other businesses and a willing workforce to relocate to their towns. Their towns flourish and their businesses prosper.

You can purchase this book here

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