Digital strategist Andrew Davis co-founded a branded media agency, in 2002. He spends countless hours exploring the online universe, divining methods to drive profitability.
Andrew Davis is always asking big questions and analyzing data to understand markets, online forces, and business models. His research has resulted in the creation of innovative online metrics including:
* Online Brand Value
* Category Brand Value
* New Media Life Cycle
* Social Media Balanced Distribution Portfolio
* The 4-1-1 Rule
When he’s not playing internet cosmonaut, Andrew Davis travels the real world speaking to a wide variety of audiences about everything from social media to the future of print.
“In a world where content is consumed as rapidly as it’s created, you need to develop a sound strategy to create valuable online experiences that should be leveraged enterprise-wide. There is a content solution to every business challenge.”