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Barton Goldenberg

Since 1985, Barton Goldenberg has been bringing compelling thought-leadership keynote presentations to business audiences across the US and around the world. Bring his voice and expertise to your audience, whether for a board meeting or events for senior executives, sales/marketing/customer-service personnel, or customers. All topics are customized to your audience/agenda and key messaging.

Barton’s groundbreaking work in the areas of digital strategy and customer engagement has become increasingly crucial during COVID-19 recovery period, especially his applications of Artificial Intelligence, Digital Transformation, and Digital Communities. Barton has applied his wealth of knowledge and thought-leadership to clients such as: Chase Bank, ExxonMobil, Jaguar Land Rover, Johnson Controls, Kraft Heinz, Marriott, Nike, Schlumberger, T. Rowe Price, U.S. Department of Defense, Zumba Fitness and many more.

About Barton:
Barton is founder and President of ISM Inc., where, since 1985, he has designed and implemented customer strategies in the areas of sales, marketing, and customer service. His extensive work in these areas led him to his selection as one of the first three inductees in the CRM Hall of Fame (2003), and is detailed in his three best seller business books, countless articles, and hundreds of keynote speeches. His latest book, The Definitive Guide to Social CRM, is hailed as “the roadmap for success at the intersection of social media and CRM.”

Barton holds a B.Sc. (Economics) degree with honors from the Wharton School of Business, and an M.Sc. (Economics) degree from the London School of Economics.

Why book Barton?
Barton has delivered keynotes for over thirty-five years, earning him an international reputation as a dynamic speaker whose insightful observations and story-telling challenge audiences and keep them on the edge of their seats. When Barton speaks at an event, his audience leave feeling both entertained and enlightened. Barton’s real-world case studies and humorous style have distinguished him as an engaging presenter at events including the Gartner 360 Customer Summit, Dreamforce, Microsoft, CRM Evolution, Acxiom, and many others. He partners closely with clients throughout their event to ensure resounding success.

Categories: Big Data, Customer Experience, E-Commerce, Futurists and Future Trends, Marketing, Quality Virtual Keynote, Sales and Selling Strategies, Social Media

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Videos

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Topics

  • Digital Hotels Are the Way of the Future; Have You Built Your Digital Hotel?

    Are you leveraging private, Digital Communities to foster engagement with your customers? Think of these communities as a virtual gathering place for your customers, or a ‘Digital Hotel’. Building your Digital Hotel deepens customer engagement and drives Voice of Customer into every customer decision you make, increases customer satisfaction and loyalty, provides superior customer support, help nurture leads that shorten the sales cycle, and grows sales (40-70% of customers buy more product). Your Digital Hotel will have:
    * A digital lounge located on the ground floor of your hotel where customers meet for a virtual drink, exchange peer-to-peer stories, resolve service or technical issues, ‘Ask the Expert’ questions, take surveys, complete polls, and participate in forum.
    * Digital conference rooms located on the second and third floors – e.g., your technical conference room, your customer service conference room, your employee-only conference room that customers and employees come in and out of to discuss matters, resolve issues, receive training and more.
    * Private customer rooms—one digital room per customer—which are located on the floors above your conference rooms. In these rooms, you meet with your customers one-on-one to create your annual sales or technical plans, to review these plans on a quarterly basis, and to introduce them to subject matter experts and others to deepen the relationship.

    Companies are now adding online video meetings widgets as well as Augmented & Virtual Reality widgets to their hotels to enhance the customer experience. Want to learn more?

    Attend this presentation from thought-leader Barton Goldenberg to:
    * Discover how best-in-class companies worldwide are benefiting from Digital Hotels
    * Hear real-time case studies of successful Digital Hotels and why customers love them
    * Learn how to build your successful, Digital Hotel

  • Successfully Engaging Customers During COVID-19 and the ‘New Normal’

    To survive COVID-19 and the recovery phase of COVID-19 – commonly referred to as the ‘New Normal’ – you must stay tightly engaged with your customers. You need to capture ‘Voice of the Customer’ at every opportunity to determine their changing needs and their willingness to engage with you. Many of the world’s best organizations are leveraging social media and specifically creating ‘private’ or ‘branded’ Digital Communities to engage in a two-way dialog with their customers. Digital Communities offer the opportunity for your sales, customer service, and/or technical support personnel to interact directly with your customers and prospects. Digital Communities provide 24/7 peer-to-peer exchange, best-practices discussions, and customer engagement dialog across time zones, geographies and languages. Digital Communities capture each customer’s ‘social insight’, which gets fed into the customer’s holistic customer profile that forms the foundation of a successful customer strategy. Engage Barton to learn more about the benefits of Digital Communities and to hear ‘real-world’ case studies of organizations that have effectively implemented Digital Communities. If your organization intends to survive COVID-19 and the New Normal, invite Barton to make this keynote at your next event.

    Benefits of Inviting Barton as Your Keynote Speaker
    • Learn how to successfully integrate social media insight into your sales, marketing and customer service efforts.
    • Learn why Digital Communities are your best tool for nurturing leads.
    • Hear how Digital Communities promote peer-to-peer exchange that drives customer engagement.

  • AI & Data Analytics: Adapting to Your Customers’ Changing Behavior

    Customer behavior is changing at an unprecedented pace. More now than ever, organizations need to stay on top of these changes. Yet few organizations have put into place the infrastructure required to ensure meaningful customer engagement. This infrastructure includes powerful AI & Data Analytics tools that help you predict customer behavior and provide the right solutions to the right customers at the right time. Leverage AI & Data Analytics to develop deep learning to transform how you engage with your customers. Use AI algorithms to make decisions or to take actions based upon forward-looking insights. Leveraging AI tools to become more predictive and prescriptive. Put powerful data analytics to work to maximize your customer knowledge and improve your decision making. Using ‘real-world’ case studies from his global customer base, futurist Barton Goldenberg examines how organizations are successfully applying AI and analytics today to adapt to their customers’ changing behavior. Stay ahead of the AI & Data Analytics curve: invite Barton to keynote your next event.

    Benefits of Inviting Barton as Your Keynote Speaker
    • Learn how AI & Data Analytics is taking customer engagement to the next level
    • Discover how organizations are leveraging AI & Data Analytics to drive sales
    • Learn about emerging AI & Data Analytics tools that will change how you conduct business

  • Digital Transformation Post COVID-19: Raising the Bar on Customer Engagement

    Increasingly organizations have turned to customer-centric thinking as their primary ‘go-to-market’ strategy. In the post COVID-19 period, the core of successful customer-centric thinking is Digital Transformation. 89% of executives say digitization will disrupt their business this year. Yet fewer than 1/3 believe that their digital strategy is correct, and only 21% believe the right people are setting their strategy. Leading authority Barton Goldenberg describes the five components of a successful Digital Transformation – CRM, Data & Analytics, Social Media Communities, Customer Engagement and Emerging Technologies – and how to integrate these components into a powerful Digital Transformation framework. He lays out the steps in a Digital Transformation implementation roadmap. He provides ‘real-time’ case studies of clients that have successfully implemented Digital Transformation programs. If your organization wants to raise the bar on customer engagement, hesitate no further: invite Barton to be your next keynote speaker.

    Benefits of Inviting Barton as your Keynote Speaker
    • Learn the five components of a successful Digital Transformation
    • Discover the steps in a Digital Transformation implementation roadmap
    • Hear how other organizations are successfully implementing Digital Transformation

Books

CRM Automation
CRM Automation

Barton J. Goldenberg shares his unparalleled practical expertise on everything from security to internationalization, from design to implementation, to help you avoid disastrous missteps - and transform the potential of CRM into long-lasting competitive advantage.
• Identify your goals and customize a CRM strategy for your enterprise
• Understand the 8 key issues that will make or break your CRM initiative
• Learn about the top 30 CRM software offerings
• Find out what 12 crucial questions you should ask before selecting a software vendor
• Preview tomorrow's advances in CRM - to better position yourself and take advantage of an ever-changing environment.

You can purchase this book here

CRM In Real Time: Empowering Customer Relationships
CRM In Real Time: Empowering Customer Relationships

This comprehensive guide to Customer Relationship Management (CRM) draws on Barton Goldenberg s 20+ years of experience guiding firms to a successful implementation of CRM solutions and techniques. Goldenberg demonstrates how the right mix of people, process, and technology can help firms achieve a superior level of customer satisfaction, loyalty, and new business. Beginning with a primer for executives who need to get quickly up-to-speed on CRM, the book covers a full range of critical issues including integration challenges and security concerns, and illuminates CRM s key role in the 24/7/365 real-time business revolution. CRM in Real Time is an essential guide for any organization seeking to maximize customer relationships, coordinate customer-facing functions, and leverage the power of the Internet as business goes real time.

You can purchase this book here

The Definitive Guide to Social CRM: Maximizing Customer Relationships with Social Media to Gain Market Insights, Customers, and Profits
The Definitive Guide to Social CRM: Maximizing Customer Relationships with Social Media to Gain Market Insights, Customers, and Profits

Make Social CRM work! This book presents the first proven framework and step-by-step methodology for driving maximum value from Social CRM throughout sales, marketing, customer service, and beyond. Barton Goldenberg,the field's #1 expert, offers a proven, four-step methodology for succeeding with Social CRM work in any B2B, B2C, or B2B2C organization. You'll learn how to integrate people, process and technology to optimize relationships with every customer, achieve seamless collaboration across customer-facing functions, and make the most of today's leading social platforms. Goldenberg shows how to: * Systematically harvest information from Social Media conversations and communities: Facebook, Twitter, LinkedIn, Google+, and beyond * Integrate this information into expanded customer profiles * Use these profiles to personalize customer service, marketing messages, and sales offers far more effectively

You can purchase this book here

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