Dr. A. Elizabeth Sloan is President of Sloan Trends, a 20 year San Diego-based consultancy focused on creating sustainable business building ideas and customer-centric solutions for the U.S. and global food, beverage, supplement, foodservice, ingredient and commodity board marketers. ST provides trend interpretation, forecasts and actionable recommendations.
She is the recipient of the 2012 Institute of Food Technologist’s Calvert L. Wiley Award for “Outstanding Service to the Food Industry…” – IFT has 26,000 members.
Dr. Sloan served as Editor-in-Chief of McCall’s magazine and Asst. Editor-in-Chief of Good Housekeeping magazine, each with a readership of more than 30 million women per month. She was also the Director of the Good Housekeeping Institute, managing the laboratories that reviewed consumer products for the Good Housekeeping Seal as well as the editorial pages of the magazine. Institute departments included: beauty/cosmetics; food; over-the-counter drugs; personal and home care; appliances; nutrition, diet and fitness; engineering/home improvement and market research. The 1st Director of Institute was Dr. Harvey Wiley, the Founder of the U.S. Food & Drug Administration.
She was also Senior Vice President and International Director of Food and Nutrition for Hill and Knowlton Public Relations operating in 21 countries. She received two John W. Hill Awards for excellence in public relations for Kraft’s Fat-Free Communications program and Wendy’s International for Founder’s R.D. Thomas Platform.
She was the first Scientific Director of the Am. Assoc. of Cereal Chemists; Editor-in-Chief of Cereal Foods World and Cereal Chemistry and Manager of Nutrition Communications and Technical Services for General Mills, Inc.
Dr. Sloan has written over 400 articles on consumer trends and food/nutrition marketing; co-authored two college textbooks on nutrition and served as trends/marketing columnist for Food Business, Food Engineering, Processed Prepared Foods and Food Product Development magazine.
Dr. Sloan as appeared on numerous television programs including The Today Show, Good Morning America, and most recently on Brian William’s Rock Center on Gluten-free. She is a frequent speaker keynoting meeting this year including IFT’s Wellness 2012, The Research Chefs of America, etc.
Dr. Sloan is a former National Scientific Lecturer for the Institute of Food Technologists and served as national President of its nutrition division. She was the Keynote Speaker for the National Restaurants 1st Conference on Health & Nutrition. Sloan has served on committees of 34 associations and scientific societies including the American Medical Association, the American Dental Association, the American Dietetic Association and the Institute of Food Technologists. She has also served on five government and sixteen university committees.
Dr. Sloan holds a Ph.D. in Food Science/ Nutrition as well as Mass Communications /Journalism from the University of Minnesota and a B.S. degree in food technology from Rutgers University.