Ekaterina Walter

Ekaterina Walter is a globally recognized business and marketing innovator, international speaker, and author of the Wall Street Journal bestseller Think Like Zuck (2013) and coauthor of The Power of Visual Storytelling (2015) and The Laws of Brand Storytelling (2018).

After pioneering social media and digital marketing strategies for Fortune 500 brands such as Intel and Accenture, she co-founded a start-up that was acquired by Sprinklr, a customer experience management platform, where she served as Global Evangelist. She now helps global organizations build customer-centric digital transformation strategies.

Ekaterina’s thought leadership has been featured on CNBC, ABC, NBC, FOX News, Forbes, Fast Company, TechCrunch, CNN, WSJ, Inc., and Huffington Post, among others. She’s been consistently recognized by the industry and her peers for her innovative thinking: she was number three on Forbes’s World’s Top 40 Social Marketing Talent, and Fortune magazine included her on the list of the most impactful business people on social media, alongside Bill Gates, Oprah Winfrey, Arianna Huffington, Warren Buffet, and others.

When Ekaterina is not writing about digital and business innovation, she and her eight-year-old daughter coauthor children’s books. The first of a planned series, Amber and Sapphire: The Magic Spell, was published in 2017.

Walter holds a master’s degree in International Management from the Thunderbird School of Global Management.

Categories: Campus, Innovation and Creativity, Marketing, Social Media

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Topics

5 P's of Building and Managing an Innovative Business

Based on Ekaterina’s bestselling book “Think Like Zuck,” this talk is packed with examples of Facebook’s success principles in action, as well as those of Zappos, TOMS, Threadless, Dyson, 3M and other companies. Whether you are a business owner or an intrapreneur within a brand, Ekaterina will give you the inspiration, knowledge, and insight to form an innovative business that makes a difference, build inspired teams and strong partnerships, and lead your organization to long-term profitability and growth.

6 Myths of Innovation

Through the stories of successes and failures of the most revolutionary entrepreneurs of our times, Ekaterina brings to life the unconventional wisdom and profound truth – and misconceptions – about what it takes to build an innovative business.

Make Your Marketing Memorable With Visual Storytelling

Attention is the new commodity. Visual Storytelling is the new currency. Did you know that the human brain processes visuals 60,000X faster than text? Or that web posts with visuals drive up to 180% more engagement than those without? Or that viewers spend 100% more time on web pages with videos?

Based on Ekaterina’s book “The Power of Visual Storytelling,” this talk shows you how to use visuals and rich media to spark engagement, inspire brand advocacy, and spur word of mouth. You’ll discover practical tips and thought-provoking examples from a variety of companies and industries. The result: you’ll be empowered to grow your business and strengthen your brand by telling stories through leveraging photos, videos, infographics, cartoons, presentations and more.

Fail Your Way to Amazing Things

Can you find the courage within you to dare to fail? True success comes from passion, purpose, a positive attitude, and the tenacity to keep going despite repeated failures. In this talk, Ekaterina challenges us to aggressively re-frame failure and to shed the doubt and fear that kills far more dreams than failure ever could.

Books

Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg

Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg

Wall Street Journal Bestseller Make Your Mark in the World with the Five Success Principles of the World-Changing Social Media Site If Facebook were a country, it would be the third largest in the world. Facebook accounts for one of every seven minutes spent online. More than one billion pieces of content are shared on Facebook. There's no doubt about it. Mark Zuckerberg's creation has changed the world. Literally. Facebook has singlehandedly revolutionized the way more than one-seventh of the world's population communicates, engages, and consumes information. If you run a business or plan to start one, you're probably asking yourself the same question organizational leaders worldwide are asking: What did Mark Zuckerberg do right? At long last, the answer is here. Think Like Zuck examines the five principles behind Facebook's meteoric rise, presented in actionable lessons anyone can apply-in any organization, in any industry. Written by social business trailblazer Ekaterina Walter, this groundbreaking book reveals the five "P"s of Facebook's success: PASSION-Keep your energy and commitment fully charged at all times by pursuing something you believe in PURPOSE-Don't just create a great product; drive a meaningful movement PEOPLE-Build powerful teams that can execute your vision PRODUCT-Create a product that is innovative, that breaks all the rules, that changes everything PARTNERSHIPS-Build powerful partnerships with people who fuel imagination and energize execution Packed with examples of Facebook's success principles in action-as well as those of Zappos, TOMS, Threadless, Dyson, and other companies-Think Like Zuck gives you the inspiration, knowledge, and insight to make your own mark in the world, to build a business that makes a difference, and to lead your organization to long-term profitability and growth. "Think Like Zuck is a fascinating look at how entrepreneurial vision drives success. If you want more out of work than just a job, if you have the burning desire to build something of lasting value, then this is your guide." -DAVID MEERMAN SCOTT, bestselling author of The New Rules of Marketing and PR "Whether you're a seasoned business executive or the next Mark Zuckerberg in your dorm room right now, this book is a must-read! Two likeable thumbs up!" -DAVE KERPEN, New York Times bestselling author of Likeable Social Media and Likeable Business "True success lies at the place where passion and purpose collide-this book will help you uncover yours." -JOHN JANTSCH, bestselling author of Duct Tape Marketing and The Commitment Engine "Think Like Zuck is a must-read for any innovator, social entrepreneur, or business owner looking to capitalize on the success of Facebook to propel and realize their own vision." -SIMON MAINWARING, New York Times bestselling author of We First "This book takes you on the ride of a lifetime and shows you how YOU can be successful! The question is: What does it take? Ekaterina gives us the answers!" -JEFFREY HAYZLETT, bestselling author of Running the Gauntlet and global business celebrity "In Think Like Zuck, you will find important principles to infuse meaning into your business strategies and inspire change. Don't just read this book; use it." -SHAWN ACHOR, author of the international bestseller The Happiness Advantage

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