Esther Lim is an internationally recognized speaker, writer, educator, and subject matter expert on digital strategy, brand storytelling, experience design, gameful thinking, and audience development. She specializes in helping Fortune 500 businesses and consumer brands to conceptualize and deliver immersive experiences across multiple technology platforms and live events. As the Founder and Experience Architect of The Estuary, Esther focuses on the convergence of storytelling, game design, behavioral design, and emerging technologies to create programs that motivate, captivate, influence, and educate audiences.
Esther has spoken and led workshops at numerous events worldwide, including SXSW, LinkedIn Content Summit, Merging Media, X Media Lab, Kreative Asia, Cinekids, and Storyworld Expo and Conference. She has been a guest lecturer at Murdoch University and Columbia University on 21st Century Storytelling. Also, Esther worked as an international mentor, Board Member, C-Level Executive Advisor, and Assessor for new media incubators such as IdeaBOOST, X Media Labs, the Film West Interactive Media Fund, Serious Games Showcase, and Challenge, as well as professional organizations such as the Producers Guild of America and the Academy of Television Arts and Sciences. As a subject matter expert in gaming, and interactive storytelling, she has been quoted by Forbes in articles on Women in Gaming, The Wire Magazine on Interactive Narratives, and Digital Book World on Co-Collaborative Interactive Narratives.
More recently, Esther worked on several diverse projects, such as launching and building a community around a Wuxia story world with Immortal Studios, developing an interactive experience around a children’s learning game with Playable Studios, developing the brand narrative and user experience for the Lean Startup Co, a regenerative consumer good product and a wellness company. Currently, Esther is developing digital journeys and GTM strategies for Microsoft’s Global Partnership Solutions. She uses her experience to build insights around Microsoft’s ISV partner communities and create user journeys that help ISV partners explore and use Partner benefits and tools to grow their business.
Categories: Big Data, Campus, Creative Thinking and Innovation, Marketing, Social Media
