Greg Link is a co-founder of FranklinCovey’s Global Speed of Trust Practice, CoveyLink, and the former Covey Leadership Center. A recognized authority on leadership, trust, sales, marketing, and high performance, Link is a sought-after adviser and speaker. His authentic, engaging style endears him to audiences at all levels, from senior executives to the front lines. He is a “business expert who speaks,” not a “speaker who theorizes.”
Link, his business partner Stephen M. R. Covey, and the team at The Speed of Trust Practice equip people and organizations to transform toxic relationships, teams, and organizational cultures and to harness high trust as a performance multiplier. Link convincingly challenges the age-old assumption that trust is merely a soft, social virtue and demonstrates that it is a hard-edged economic driver-a learnable, measurable skill that makes organizations more profitable, people more promotable, and relationships more energizing.
As co-founder of the Covey Leadership Center, he orchestrated the strategy that led Dr. Stephen R. Covey’s book, The 7 Habits of Highly Effective People, to become one of the two best-selling business books of the 20th century according to CEO Magazine, selling over 20 million copies in 38 languages. He created the marketing momentum that helped propel Covey Leadership Center from a startup company to a $110-plus million-dollar enterprise with offices in 40 countries before merging with Franklin Quest to form FranklinCovey.
He also led the Center’s international publishing success, resulting in partnerships with more than 30 publishers worldwide. This included making publishing history in Japan, leading the strategy that sold over one million copies of a foreign-language translation, nonfiction business book, The 7 Habits of Highly Effective People, in Japanese. In addition, he was instrumental in formulating and executing one of the world’s largest international business satellite broadcasts with partners Lessons in Leadership and Fortune magazine.
Link has taught The Seven Habits, Principle Centered Leadership, and The Speed of Trust and advised executives at numerous leading enterprises, including Hewlett-Packard, the U.S. Navy, Sony, Chevron, IBM, Microsoft, Boeing, and many other well-known organizations. He is a trusted confidant to CEOs and other senior leadership. His business acumen and experience as a successful, real-world executive inform his presentations and make them uniquely relevant to clients and convention audiences alike.
Link and business partner Stephen M. R. Covey recently co-authored a new book, Wall Street Journal bestseller, Smart Trust: Creating Prosperity, Energy, and Joy in a Low-Trust World. Link resides with his wife, Annie, on a quiet stream in the shadows of the Utah Rockies in Alpine, Utah.