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Jay Baer

Jay Baer CSP, CPAE is:

• An experienced pro, having given hundreds of insightful, humorous presentations world-wide with deep experience in Ag, Associations, Automotive, Building/Construction, Finserv, Franchise, Healthcare, Manufacturing, Pharma, Retail, Technology, and Travel/Hospitality.
• One of fewer than 200 living members of the Professional Speakers Hall of Fame
• An inductee into the Word of Mouth Marketing Hall of Fame
• A renowned business strategist
• A popular emcee and event host
• A New York Times best-selling author of six books
• An advisor to more than 700 companies since 1994, including Caterpillar, Nike, The United Nations and 36 of the FORTUNE 500
• An entrepreneurial success story, having started five multi-million dollar businesses from scratch
• Founder of Convince & Convert, a strategy consulting firm that helps prominent companies gain and keep more customers
• A media brand. Jay’s Convince & Convert Media division runs the world’s #1 content marketing blog, multiple podcasts, and many other education resources for business owners and executives
• An active venture capitalist and technology advisor, as well as an avid tequila collector
• A go-to source for the press including NPR, USA Today, Time, Real Simple, CBC and many more
• Host of the popular Social Pros podcast, the Talk Triggers Video Show, and the Standing Ovation podcast, where speakers tell the stories of their stories

Categories: Customer Experience, Emcee, Marketing, New to AEISpeakers, Quality Virtual Keynote, Retail, Social Media

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Videos

Topics

Youtility: Why Smart Marketing is About Help not Hype

If you’re wondering how to make your company seem more exciting, you’re asking the wrong question.

You’re not competing for attention only against other similar products. You’re competing against your customers’ friends and family and viral videos and cute puppies.

To win attention today, you must ask a different question… “How can I help?”

Youtility will cause you to rethink everything you thought you knew about marketing. Filled with relevant examples, you’ll see why the Youtility system now powers the marketing programs of hundreds of major companies.

4 Ways to Win: How Small Businesses Can Outflank the Big Guys and Thrive in 2020 and Beyond

Play the game you can actually win.

The big guys have more money. They have more awareness. They have more technology. But small businesses can still win and grow if they stop trying to copy the big guys, and instead double-down on an intimate approach to customer experiences.

Rewire: How to reconnect with your customers and boost your business

Market share shifts in times of uncertainty. And we’ve NEVER been more uncertain.

Nearly 60% of consumers have tried a business for the first time since the pandemic, and 89% of them plan to stay with this new option.

The pandemic is terrible. But it’s also the single greatest opportunity you will ever have to grow your business.

To grow, you must REWIRE relationships with customers and prospects.

The information our customers used to have about us has vanished, and you must close that uncertainty gap.

Are you open? Do you sell the same things? How have your procedures changed? Is the price still the same? How does customer service work now? None of this information is universally known by your customers and prospects any longer.

In this next normal, we can assume nothing regarding what customers know about businesses.

You Will Learn How to:
*Rebuild customer knowledge (including ratings and reviews)
*Retrain your team
*Repackage your products and services
*Regain your competitive advantage
*Reintroduce your brand to your customers
*Reset your expectations for success
*Specific, concrete plans you can put into practice tomorrow that will create a customer experience worth coveting, that produces big results
*You’ll be entertained and inspired by a minimum of 9 relevant, customized (and often hilarious) examples and case studies

Coveted Customer Experience: How to Grow Your Business by Focusing on 3 Things Your Customers Truly Care About

You’ve heard it before. Over and over, in fact. “Improve your customer service.” “Optimize the customer experience.” But what does that even mean?

Today, when your intersection points with your customers may number in the dozens (or even hundreds) tackling customer service or customer experience holistically is impossible.

You can’t magically get better at every customer touch point. But you CAN get better at the touch points that matter.

Talk Triggers: Turn Your Customers into Volunteer Marketers

Customer experience is how you make your customers feel. Great customer experience occurs when you exceed customer expectations. And when you do so, customers are COMPELLED to talk about you.

In this fast-paced, timely, dynamic presentation Jay teaches his customer experience excellence framework, showcasing how any business can turn customers into advocates.

With hilarious and poignant storytelling, Jay teaches attendees the three primary ways to use customer experience to trigger word-of-mouth, illustrates mistakes to avoid, and inspires audiences to put new strategies into practice immediately.

Hug Your Haters: How to Embrace Complaints and Keep Your Customers

Haters aren’t your problem … ignoring them is.

If it feels like there are more complaints than ever, and that you’re spending more time and money dealing with negativity and backlash, you’re right. But the rise of customer complaints is actually an enormous opportunity.

In this eye-opening presentation, Jay reveals brand-new, proprietary research into The Science of Complaints – why and where your customers complain, and how to turn customer service into a marketing advantage.

Virtual Emcee and Event Host

Hall of Fame keynote speaker Jay Baer is also an in-demand emcee for complex, multi-day events, and has hosted events for IBM, Oracle and many other major brands for audiences as large as 15,000 attendees.

He’s an expert interviewer, a hilarious, on-the-fly host, and a master weaver together of event themes and key concepts.

Books

Hug Your Haters: How to Embrace Complaints and Keep Your Customers

Hug Your Haters: How to Embrace Complaints and Keep Your Customers

Haters are not your problem. . . . Ignoring them is.

Eighty percent of companies say they deliver outstanding customer service, but only 8 percent of their customers agree. This book will help you close that gap by reconfiguring your customer service to deliver knockout experiences.

You can purchase this book here

Youtility: Why Smart Marketing Is about Help Not Hype

Youtility: Why Smart Marketing Is about Help Not Hype

The New York Times best seller, and #1 Amazon best seller

"Jay Baer's Youtility is arguably the greatest contribution to the field of social media marketing since 2012." ~ Dr. Jim Barry, Top 25 Social Media Books for Academia"

If you haven't bought Jay Baer's book "Youtility," stop what you're doing and do that. I swear, this is the next big thing." ~ Chris Brogan, Owner Magazine

The difference between helping and selling is just two letters, but those two letters make all the difference.

What if - faced with more competition than ever before - you stopped trying to be amazing, and just started being useful?

Jay Baer's Youtility offers a new business approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.

You can purchase this book here

The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social

The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social

The social web has changed the way we do business forever

The future of your company is not in measured, considered responses and carefully planned initiatives. Business today is about near-instantaneous response. About doing the best you can with extremely limited information. About every customer being a reporter, and every reporter being a customer. About winning and losing customers in real-time, every second of every day. About a monumental increase in the findable commentary about our companies.

Having the time and information required to make a considered business decision is a luxury - a luxury that's quickly facing extinction. Yet business hasn't adapted to this evolution. And adapt you must.

You can purchase this book here

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