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Jeff Koenig

Jeff Koenig is a business mentor who is not satisfied with 80/20 results. As technology advances and concerned about the commoditization of people, he believes that mutually beneficial relationships still drive the technical mastery of business. Jeff has been in many shoes, from ‘dilbert’ Fortune 500 offices to the pressures of local brick-and-mortar. He has guided people through small business start-ups/acquisitions, operations and exits, reformed boards and associations and challenged entire industries to remember that individual people are, by far, the chief input in anything we wish to accomplish. In addition to his consultancy, Open 4 Business, and his equity in other business ventures, Jeff is currently serving as 2nd VP of the National Bicycle Dealers’ Association, Treasurer of the Kansas State advocacy organization KanBikeWalk, and is the leading partner in a retail bicycle store recently named 6th best in the nation only five years after doors-open. His values are driving efforts to focus on main-street small retailers as the best economic model for specialty product & service suppliers to thrive. Nonetheless, Jeff approaches every project as a learning experience, and believes excellent consulting is that which transfers best practices to others and invites them to take the helm.

Categories: Customer Experience, Retail, Sales and Selling Strategies

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Videos

Topics

Consulting Consultants

Aimed at colleges of business, this is a single lecture or short series that helps to prepare "aspiring" consultants develop a real ability to help rather than waste client money "faking" it.

Advocacy That Works

Unless a small business exists in the perfect legal/political environment, it cannot ignore the express lanes and/or roadblocks that government can represent. Remembering that government officials are people, too, adapt the skills used with customers and employees to incentivize elected officials to work for you.

Managing Inventory

Mixing the analytical mind of financial management with the creative mind of product-selection and merchandising drives most people out of their minds. Learn how the two can compliment rather than conflict and regain operational sanity.

Staff Hiring Workshop

If you loathe the process of finding and hiring the right talent, learn a non-conventional method of advertising and interviewing that lets you see behind the walls of prospective employees and discover how compatible with your business they really are.

Brand-building and Market Messaging

There is already plenty of marketing consulting focused on the technical know-how. This talk is about how to really think about your brand, what you want it to mean to others, and messaging that cuts through the noise to resonate with people.

Staff Planning

Job classification and compensation commonly comes in too varieties: corporate systems that play to averages (bigger employers) or seat-of-the-pants juggling (small employers). Big companies only want to pay consultants to help them be merely average. For everyone else, Jeff shows you how to do staff planning that keeps you organized, your budget sane, and your employees incentivized.

Association and Non-profit Workshop

There are plenty of legal and tax advisors, but it is much harder to find structured help with how to fund, staff, and promote membership-based ogranizations. Trust me, most of the off-the-shelf help being offered that is easy to find isn't helping you. Principles here apply to church and religious organizations, too.

Specialty Brand Management

The vast majority of specialty brands are small businesses too, no better prepared for excellence than the small retailers they supply. This seminar explores what it takes to be in control of your own brand rather than letting the marketplace take control from you.

Small Business Buying and Selling

Looking to buy a small business? Wishing you could sell one? Whether aimed at entrance or exit strategies, how do you evaluate or prepare a business-for-sale can enable you to buy another house or lose the one you have.

Generosity and Business?

Throw away all the how-to books and canned motivational sessions. In an hour and a half, even the most novice salespeople will know all they need to know, aside from the unique technical expertise of their trade, to succeed with customers.

Sustainable Business Practices

No, this is not about being green. Taking the word "sustainable" back, this is a discussion about finance and/or management principles that are repeatable without killing your business.

Pricing Theory

You may have heard of the economic concept of 'what the market will bear'. But as a producer, what can you bear?

Preparation for Small Business Ownership

There are lions in the forest waiting to eat you, and my job is to show you where they are.

Commoditization and eCommerce

This is a huge area of new thought focused on the effects of the technological marketplace on the work and value of people.

The "I Know How to Sell Bikes" Workshop

Dare to come to this interactive seminar and blow the room away with your knowledge and skill, or just come to lurk and learn with others while perhaps finding out that you could still be closing a lot more sales than you are. Midwestern shop owner Jeff Koenig will lead this session on bike selling strategies. He has sold thousands of new bikes in five years with no previous bike industry experience. He has helped lead Big Poppi Bicycles to sales success that exceeds industry norms, achieving an annual bike turn rate of 4.2, just about double that of the average. Jeff promises that attendees will be challenged to re-think their approach to sales, consider new ways to serve customers, and as a result be able to dramatically increase their close rate without any complex processes or canned phrases. Jeff will offer a simple understanding of consumer psychology that will serve retailers well on the sales floor, and in sales management, as well as seeking out some of the best ideas from the audience. Principles apply to motivating employees, advocacy asks, and engaging vendors as well.

Books

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