Dr. Jenny Darroch is a Professor of Marketing at the Peter F. Drucker and Masatoshi Ito Graduate School of Management and founder of Mollior.com. She is an authority on marketing strategy and has a special interest in market definition, market segmentation, and marketing to women. Author of three books including Marketing Through Turbulent Times and Why Marketing to Women Doesn’t Work and over 30 research articles. Dr. Darroch holds graduate degrees in marketing, economics, and international business and a PhD in Marketing, Knowledge Management and Innovation.
Dr. Darroch is an experienced speaker, facilitator and educator. She mostly teaches Executive MBA and MBA students at the Drucker School and is always focused on the intersection of theory and practice. In addition, she speaks at a range of events from international conferences to local management meetings.