Jim Cathcart

Jim Cathcart, CSP, CPAE is founder and president of Cathcart Institute, Inc. His books The Acorn Principle and Relationship Selling have both achieved bestseller status and are translated into multiple languages. As the author of 14 books and scores of recorded programs, his students number in the hundreds of thousands.

Jim Cathcart shows people how to produce measurable results. His messages emphasize: Behavioral Economics, Business Growth, Customer Loyalty, Leadership Initiative, Innovation, Sales & Service Motivation, Personal Accountability, Self Improvement and Persuasive Communication.

Jim Cathcart considers self-leadership as the vital starting point for all leadership. Utilizing scientifically proven models, like those described in his best seller The Acorn Principle, Jim Cathcart reveals how to achieve rapid execution, solid decision making, committed teams, self motivation and lasting business connections. The Acorn Principle, first published in 1998 in hardcover, was the number two national bestselling e-book in the year 2000 (Stephen King was number one).

A Customer Service Innovator, Jim Cathcart can coach your people on the concept of “UpServing,” (a phrase he coined) which means increasing the level of satisfaction realized at every point of contact with customers. This generates greater results, with less sales resistance, easier renewals and more recurring and referral business. Jim Cathcart demonstrates to audiences how to build lasting customer loyalty. He motivates people to see customers as assets and build profitable business relationships.

Jim Cathcart popularized the term “Relationship Selling.” As author of the revolutionary and bestselling book Relationship Selling, Jim Cathcart holds decades of practical experience in exploring what works and what doesn’t across multiple industries. His recent revision of this book explores the eight competencies of top sales producers in the twenty-first century.

Jim Cathcart is considered one of the world’s leading professional speakers and business authors. He has presented over 2,600 speeches in every US state and around the world.

Jim Cathcart is one of only 5 speakers in the world who hold all of the following honors: past president of the National Speakers Association (NSA), winner of the Cavett Award, member of the Speaker Hall of Fame (CPAE), Certified Speaking Professional (CSP), a member of the exclusive Speakers Roundtable (20 of the world’s top speakers) and in the year 2001 he was the recipient of the Golden Gavel Award from Toastmasters International. In August of 2008 he was inducted as one of the “Legends of the Speaking Platform.”