The New York Times has called him “a public relations all-star who knows everything about new media and then some,”, while Investor’s Business Daily has labeled him “crazy, but effective.” Peter Shankman is a spectacular example of what happens when you merge the power of pure creativity with Attention Deficit Hyperactivity Disorder (ADHD) and a dose of adventure, and make it work to your advantage.
An author, entrepreneur, speaker, and worldwide connector, Peter is recognized worldwide for radically new ways of thinking about Customer Service, Social Media, PR, marketing and advertising.
Peter is best known for founding Help A Reporter Out, (HARO) which in under a year became the de-facto standard for thousands of journalists looking for sources on deadline, offering them more than 200,000 sources around the world looking to be quoted in the media. Peter is the founder of ShankMinds: Business Masterminds, a series of small business entrepreneurial-style masterminds in over 25 cities worldwide. Additionally, Peter is also the founder and CEO of The Geek Factory, Inc., a boutique Social Media, Marketing and PR Strategy firm with clients worldwide.
Peter’s Customer Service and Social Media clients have included American Express, Sprint, The US Department of Defense, Royal Bank of Canada, Snapple Beverage Group, NASA, Walt Disney World, Abercrombie and Kent, Harrah’s Hotels, and many, many others.
Peter is the author of four books: Zombie Loyalists, Nice Companies Finish First, Can We Do That?!, and Customer Service, and is a frequent keynote speaker and workshop presenter at conferences and tradeshows worldwide, including South By Southwest, BlogWorld, TBEX, The Public Relations Society of America, and the Direct Marketing Association.
Peter is an adjunct professor of Marketing at New York University, and sits on the advisory boards of several companies, and is honored to sit on the NASA Civilian Advisory Council. He’s also an angel investor, specializing mostly in very early stage tech and social media companies.
A marketing pundit for several national and international news channels, including Fox News, CNN, and MSNBC, Peter is frequently quoted in major media and trade publications, including The New York Times, The Wall Street Journal, The Los Angeles Times, The Associated Press, and Reuters.
A proud Boston University graduate, Peter started his career at America Online as a Senior News Editor, helping found the AOL Newsroom and spearheading coverage of the Democratic and Republican 1996 conventions, which marked the first time an online news service covered any major political event.
In 2011, Peter authored a tweet that was voted as one of the Top Ten Tweets of the year by Twitter, out of more than 160,000,000,000 tweets sent.