Rick McCutcheon

Rick McCutcheon is the leading strategist, facilitator and writer on Strategic Sales Development and Customer Relationship Management. In 1990 Rick founded his own sales consulting firm, and since then, he has worked directly on sales productivity improvement and CRM technology projects for some of North America’s leading sales organizations.

Rick McCutcheon‘s work in the sales technology field led to his 1995 book, Successful Sales Force Automation. This guide became the educational material and course curriculum for the Canadian Professional Sales Association.

Between 1997 and 2001, Rick McCutcheon served on the Board of Directors of CPSA as the Board’s advisor on Technology and as Vice Chairman of the Sales Institute, the governing committee for the Certified Sales Professional (CSP) designation.

Rick McCutcheon has also facilitated sales educational events and keynote speeches for thousands of business professionals from a cross section of industries, from home office entrepreneurs to corporate senior executives. Leading companies such as Microsoft, Compaq, Nokia, Bell Mobility, Ameritech, Texas Instruments and the York University Schulich School of Business have sponsored these sessions. He has also addressed professional groups, government agencies and associations including Finance, Banking, Credit Union, Technology, Healthcare, Law, Engineering and Manufacturing.

Rick‘s writings have appeared in several business publications including the Sales Productivity Report, Sales Force Magazine and Sales Promotion Magazine. Rick McCutcheon is currently working on his second publication titled Building High Touch – High Value Customer Relationships.