Herb Sorensen

Herb Sorensen, Ph.D. is a pre-eminent authority on observing and measuring shopping behavior and attitudes. He is the Global Scientific Director, TNS Shopper Insights, serving Fortune 100 retailers and consumer packaged goods manufacturers in North America, Europe, Asia, Australia and South America for over 35 years.

Dr. Sorensen, Ph.D. biochemist, looks at consumer behavior from a scientific viewpoint but clearly explains the impact for the bottom line of merchants. Dr. Sorensen and Paco Underhill have been called the “Yin and Yang” of observational research. Dr. Sorensen‘s unique perspective, based on tracking millions of shopping trips throughout the world is the subject of Inside The Mind of the Shopper published by Wharton School Publishing, and released May 2009.

Fast Company Magazine named Herb Sorensen one of its top 50 Innovators. He has been quoted in The Wall St. Journal, Forbes, MSNBC, Supermarket News, and Progressive Grocer. Dr. Sorensen is a member of Retail Wire’s Brain Trust and has received numerous awards for his ground-breaking work in re-thinking how retailers and manufacturers can tap into the power of the mind of the shopper.

Dr. Sorensen‘s insights are game-changing, moving beyond marketing or simple ethnography. His speaking style is a refreshing combination of down-to-earth, erudite, frank and colorful. His unique presentations on shopping will challenge and entertain practitioners and the deeply curious alike.