With a background in both advertising and public relations, Jeff Slutsky had an opportunity to practice what he preached when he became part owner of a night club and later a health club. With the marketing dollars now coming out of his own pocket, he soon began to discover and develop result-oriented, low-cost tactics to build sales, which came to be known as “Street Fighting.”
Jeff’s Street Fighter Marketing has received a great deal of national media attention including The Wall Street Journal, USA Today, Success, BusinessWeek and Inc Magazine.
Jeff’s Street Fighter client list includes AT&T, American Express, Walt Disney, Chevron, Pizza Hut, McDonald’s, Honda, Sony, Goodyear, Marvel Entertainment, The US Army, and many others. Jeff is also the writer and producer of several musical parodies that have been performed at various NSA events and has had the pleasure performing in several of them including NSA Gets “Greased.” He also wrote and produced The Wizard of Sales, which presented one of the NSA Scholarship programs.
He specializes in teaching businesses how to market, promote, and increase sales on a shoestring budget. Jeff has authored and published numerous books, many videos and audio albums, including “Street Fighter Marketing Solutions” and “No B.S. Grassroots Marketing”.
But his most successful production to date is the birth of his triplets! Wife Helene, triplets Eli, CJ, and Natalie, and baby Charlotte who calls herself “the fourth triplet.”