Marketing and Sales Strategist – Generating Attention and Growing Business in a Real-Time World.
Our always-on, Web-driven world has new rules for competing and growing business. Advance planning is out – agile is IN! Those who embrace new ways will be far more successful than those who stay who stay stuck and afraid to change. No one knows more about using the new Real-Time tools and strategies to spread ideas, influence minds and build business than David Meerman Scott. It’s his specialty.
David Meerman Scott is an internationally acclaimed strategist whose books and blog are must-reads for professionals seeking to generate attention in ways that grow their business. Scott’s advice and insight help people, products and organizations stand out, get noticed and capture hearts and minds. He is author or co-author of many books – three are international bestsellers. The “New Rules of Marketing & PR,” now in its 4th edition, has been translated into multiple languages and is used as a text in hundreds of universities and business schools worldwide. It is a modern business classic with over 300,000 copies sold so far. Scott also authored “Real-Time Marketing & PR,” a Wall Street Journal bestseller, “Newsjacking,” “World Wide Rave”, and “The New Rules of Sales & Service.” He co-authored “Marketing the Moon and Marketing Lessons from The Grateful Dead.”
David Meerman Scott is a globalist with real world experience and an eye for the bigger marketplace. He moved to Tokyo at age 26 to establish the Japan office of a Wall Street Real-Time economic advisory firm. He worked for global Real-Time media companies in Tokyo for seven years and Hong Kong for two. David was Asia marketing director for Knight Ridder in the mid 1990s before moving to the Boston area where he was marketing VP for two publicly-traded U.S. companies, most recently at NewsEdge until he was fired shortly after it was sold to Thomson, delivering to him the gift of reinvention as a strategist advising organizations on the new realities of agile, Real-Time business.
In addition to writing, researching and speaking, Scott is currently an advisor to emerging companies who are working to transform their industries by delivering disruptive products and services. Besides delivering success as a member of the board of directors of NewsWatch KK (successfully sold to Yahoo Japan) and Kadient (successfully merged with Sant) and on the board of advisors of Eloqua (successful IPO in mid-2012 and sale to Oracle in early 2013), his current portfolio of advisory clients includes HubSpot (where he serves as Marketer in Residence), Libboo, GrabCAD, VisibleGains, ExpertFile, and GutCheck as well as non-profits including the Grateful Dead Archive at University of California/Santa Cruz, and HeadCount.
Categories: Communication, Marketing, Sales and Selling Strategies, Social Media