Katya Andresen develops and executes the charitable giving portal Network for Good’s marketing strategy, including consumer outreach, media relations, corporate partnerships and nonprofit marketing.
Before joining Network for Good, Katya Andresen was Senior Vice President of Sutton Group, a marketing and communications firm supporting non-profits, government agencies, and foundations working for the social good. Katya was previously a marketing consultant overseas, promoting causes ranging from civil society in Ukraine to ecotourism in Madagascar. She also worked for CARE International. She has trained hundreds of causes in effective marketing and media relations, and her marketing materials for non-profits have won national and international awards. Katya Andresen is the author of the book, Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes and was featured in the e-book, Nine Minds of Marketing. She is also a co-author with Network for Good CEO Bill Strathmann of a chapter in the book, People to People Fundraising – Social Networking and Web 2.0 for Charities. Fundraising Success Magazine named her Fundraising Professional of the Year in 2007.
Katya Andresen traces her passion for good causes to the enormous social need she witnessed as a journalist prior to her work in the non-profit sector. She was a foreign correspondent for Reuters News and Television in Asia and for Associated Press, the San Francisco Chronicle and the Dallas Morning News in Africa. Katya Andresen has a bachelor’s degree in history from Haverford College.