We are a speakers bureau dedicated to exceptional customer service. Learn more >

Olga Mizrahi

Recently featured in Forbes, Fast Company, and Inc. magazine, Olga Mizrahi is an instructor of the Digital Marketing Program for the University of California, Irvine CE, and the author of the hot new book The Gig Is Up. She is a national speaker and marketing expert on personal branding and the gig economy (Airbnb, Museum Store Association, KNX Small Business Summit), a local Southern California business owner, a blogger for entrepreneurs and freelancers at ChunkofChange.com, and a small business columnist for The Long Beach Post. A lifelong advocate of the advancement of women, Olga has served on the board of directors for Women In Business Los Angeles, Standup for the Cure, as well as the California Women’s Conference.

Categories: E-Commerce, Marketing, Sales and Selling Strategies, Workforce Issues

To inquire about pricing and availability, please complete the form below.

View Olga Mizrahi's

Videos

Topics

The Association Side of the Gig Economy

It’s not easy to operate an association in today’s rapidly changing whitewater environment. Associations face special challenges that traditional product and service-based businesses do not: driving new membership in a sea of choices, showing consistent value to existing members, learning to operate with a changing workforce, and adopting a vast array of new technologies.

Olga Mizrahi has spoken to hundreds of association directors, changing the way they think about their processes and their people. Olga introduces: the trends surrounding of the future of work; the rise of the gig economy (and how to use it as an advantage); the new challenges posed by professional Millennials and Generation Z; the extreme importance of responsive websites; and the power of transmedia and video (and how to harness them easily and with impact).

Using proven methods and D.I.Y. techniques, Olga shows associations how to show their true value to their memberships--and beyond--by utilizing their foundational communities, their deep experience, their unique stories, and their -ESTs (what they’re the absolute best at). Through Olga’s engaging, highly energetic, and interactive sessions, associations experience meaningful transformations--and come away with actionable changes--in just one day.

The Corporate Side of the Gig Economy

Up to 30% of the workforce today is comprised of contract workers and that number is expected to increase. Yet much of the conversation about the “gig economy” has been directed at workers and how they can adapt -- or it has been limited to a small handful of technology platforms, ignoring the larger market of on-demand business talent. Employers are the other side of the equation and equally need to adjust to this growing shift in the workforce. This presentation will provide a look at this new labor economy for employers, ranging from key trends to navigating hiring processes, special considerations and more. Attendees will gain an understanding of the benefits (and pitfalls) of the on-demand workforce, where to find top on-demand talent, and which roles are most ideal for hiring on-demand. They will leave the session with a fantastic sense of the gig economy and how to adapt an organization to maximize the benefits and potential today and in the future.

From College to Career in the Gig Economy: Using Your Education To Build a Viable Freelance Career

Increase Sales with Unique Value Proposition

Gig Economy Greatness: Top Tips and Tools for Making the Most of Your Freelance Career

Breaking Free: How To Make the Transition From Everyday Employee To Fully Freelance

Finding Your "-EST"": Harnessing the Power of Unique Value Proposition To Make Yourself Stand Apart in the Gig Economy

Reviews, Redemption, and Rejection: Embracing Online Reviews in the Gig Economy

Books

The Gig Is Up : Thrive in the Gig Economy, Where Old Jobs Are Obsolete and Freelancing Is the Future

The gig economy is made up of project-based, or on-demand services, that can be provided by anyone. The common denominator in the gig economy is technology, so our modern online-lives provide the perfect marketplace for the ever-diversifying opportunities in the gig economy. By some estimates, 2020 will see half of all workers involved in the gig economy. Are we ready for this seismic shift in our work lives?

You can purchase this book here

Sell Local, Think Global: 50 Innovative Ways to Make a Chunk of Change and Grow Your Business

"From Nielsen to grilled cheese trucks, this is a hands-on, idea-packed book for business people in search of growth." --SETH GODIN, author of Linchpin After years of sharing her small-business tips and marketing tricks with readers of her popular blog, ChunkOfChange.com, and column in the Long Beach Post, Olga Mizrahi has taken her message to the streets, urging business owners to focus in while reaching out. You'll be excited and motivated to clearly state your difference to the world--and your neighborhood--while confidently selling yourself and your business. Through 50 low-cost, do-it-yourself tips, Sell Local, Think Global will help you: *Figure out what makes you and your business truly different. *Discover the secrets of "SoLoMo" marketing, both online and off. *Spruce up your Web and mobile presence by learning to love analytics. *Walk boldly into the future by embracing social media and customer reviews.

You can purchase this book here