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Beverly Macy

A recognized influencer and thought-leader in emerging technology, media trends, blockchain, Web3 and NFTs, Beverly Macy draws on her experience as author, educator and industry expert on the evolution of social and digital media to help organizations, brands, and individuals build effective digital business strategies to succeed in today’s highly connected business climate.

Her latest book, Imagine That… From PCs to NFTs, is a must-read for anyone who wants to fully understand the power of NFTs and Web3 and how they will disrupt industries and change our world. She is also the co-author of “The Power of Real-Time Social Media Marketing,” a critical best-selling business book for understanding social media to strengthen a start-up or redefine an existing brand, listen to what customers think, need, and want, and effectively measure efforts.

Beverly is an Instructor at UCLA Extension and a Lecturer at MEMES Center for UCLA Anderson School of Management. She is one of the most highly rated instructors at UCLA Extension and is a respected and highly-sought after professional speaker on real-time digital media strategy, blockchain and analytics, and marketing and branding.

Beverly has worked with Fortune 500 companies such as Lamborghini, Aston Martin, IBM, Toyota, The Walt Disney Company, Xerox Corporation, United Healthcare, Qualcomm, Boeing, Weber Shandwick, and more. She spent over a decade at Xerox Corporation as an executive, where she received top honors for sales and marketing efforts.

Categories: Big Data, Health Care - The Future of Medicine and Technology, Social Media, Technology and Science

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Videos

Topics

Emerging Technologies in HealthCare

How Big Data and the Internet of Things Will SAVE US Healthcare

Emerging Technologies in Higher Education

Producing the Leaders for the Next Decade

Green Internet of Things

Sustainability and the Internet of Things

Internet of Things for Business

The Next Trillion Dollar Industry

Forever and How Your Organization Can Maximize the Trend

Real-Time Social Media Marketing

How Marketing & Communication Has Changed

iBeacon, Smartphones, and Big Data - The Future of Retail?

Social Media in Government

The Digital Government Revolution

Social Media in Business

Building the Collaborative Organization

Big Data and the Internet of Things

Everything's Connected. Is This A Good Thing or Not?

Talking SMAC

How Social, Mobile, Analytics and the Cloud Are Changing Business As We Know It

Books

Imagine That... From PCs to NFTs

Imagine That... From PCs to NFTs

Must-Read Book, Imagine That... From PCs to NFTs, Demystifies the Future of Technology. Whether you're a tech buff or someone seeking to understand more about how technology is shaping our world, Imagine That...From PCs to NFTs is an essential and comprehensive guide to the history, present, and future of technology and NFTs, featuring real-life examples to help you understand the potential implications for your own industry or venture.

You can purchase this book here

The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World

The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World

In an era when information travels at phenomenal speed along the "real-time Web," a brand can explode into popular culture overnight--and die just as quickly. As a marketer, how can you stay ahead of the curve? How do you control the chaos? Two words: Social Media. With The Power of Real-Time Social Media Marketing, you'll learn how to take advantage of today's "fluid" business environment and develop innovative ways to meet market demands. And here's the best part: all your tools--Facebook, Twitter, YouTube, and other sites--are free! Leading figures in the exciting new world of sophisticated social media marketing, Beverly Macy and Teri Thompson explain how you can use this global, real-time platform to change how consumers interact with your brand. They then present detailed case studies illustrating how top organizations and emerging brand giants have proven the remarkable effectiveness of social media marketing. Find out how: *The American Red Cross turned a single "tweet" into $33 million worth of donations to earthquake victims in Haiti *Orange County Transportation Authority engaged citizens to participate in transportation planning and use *DIRE CTV boosted customer loyalty and trust by finding and solving complaints in real time *EMC transformed business processes by leveraging workforce social media proficiency and "open" behavior models Marketers no longer have the luxury of time to develop, test, and measure a brand. Use the lessons in The Power of Real-Time Social Media Marketing to launch your brand in a fixed amount of time, accurately measure the impact of your activities, and instantly adjust to any unforeseen events.

You can purchase this book here

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