A recognized influencer and thought-leader in emerging technology, social media, InternetofThings, Big Data. and more, Beverly Macy draws on her experience as author, educator, and industry expert on the evolution of social and digital media to help organizations, brands, and individuals build effective digital business strategies to succeed in the new business climate.
She is the co-author of “The Power of Real-Time Social Media Marketing,” a critical best-selling business book for understanding social media to strengthen a start-up or redefine an existing brand, listen to what customers think, need, and want, and effectively measure efforts. The book is now used in over several universities and is on the shelves of many corporate libraries.
She is the host of Social Media Radio with Beverly Macy as well as a contributor to The Huffington Post (Business and Technology) and Say Media.
Beverly is an educator at the MEMES Center for UCLA Anderson School of Management and a respected professional speaker on real-time social media strategy, big data and analytics, and marketing and branding. She has worked with Fortune 500 companies such as Toyota, The Walt Disney Company, Xerox Corporation, United Healthcare, Qualcomm, Boeing, Weber Shandwick, Aston Martin, and more. She spent over a decade at Xerox Corporation, where she received top honors for sales and marketing efforts.
Beverly served as President of the Board of Directors for The Friendly Hand Foundation in Los Angeles, CA. from 2000 – 2004. The organization serves women and children, providing a safe haven from issues relating to domestic violence, poverty, and substance abuse.