A recognized influencer and thought-leader in emerging technology, media trends, blockchain, Web3 and NFTs, Beverly Macy draws on her experience as author, educator and industry expert on the evolution of social and digital media to help organizations, brands, and individuals build effective digital business strategies to succeed in today’s highly connected business climate.
Her latest book, Imagine That… From PCs to NFTs, is a must-read for anyone who wants to fully understand the power of NFTs and Web3 and how they will disrupt industries and change our world. She is also the co-author of “The Power of Real-Time Social Media Marketing,” a critical best-selling business book for understanding social media to strengthen a start-up or redefine an existing brand, listen to what customers think, need, and want, and effectively measure efforts.
Beverly is an Instructor at UCLA Extension and a Lecturer at MEMES Center for UCLA Anderson School of Management. She is one of the most highly rated instructors at UCLA Extension and is a respected and highly-sought after professional speaker on real-time digital media strategy, blockchain and analytics, and marketing and branding.
Beverly has worked with Fortune 500 companies such as Lamborghini, Aston Martin, IBM, Toyota, The Walt Disney Company, Xerox Corporation, United Healthcare, Qualcomm, Boeing, Weber Shandwick, and more. She spent over a decade at Xerox Corporation as an executive, where she received top honors for sales and marketing efforts.