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Beverly Macy

A recognized influencer and thought-leader in emerging technology, social media, InternetofThings, Big Data. and more, Beverly Macy draws on her experience as author, educator, and industry expert on the evolution of social and digital media to help organizations, brands, and individuals build effective digital business strategies to succeed in the new business climate.

She is the co-author of “The Power of Real-Time Social Media Marketing,” a critical best-selling business book for understanding social media to strengthen a start-up or redefine an existing brand, listen to what customers think, need, and want, and effectively measure efforts. The book is now used in over several universities and is on the shelves of many corporate libraries.

She is the host of Social Media Radio with Beverly Macy as well as a contributor to The Huffington Post (Business and Technology) and Say Media.

Beverly is an educator at the MEMES Center for UCLA Anderson School of Management and a respected professional speaker on real-time social media strategy, big data and analytics, and marketing and branding. She has worked with Fortune 500 companies such as Toyota, The Walt Disney Company, Xerox Corporation, United Healthcare, Qualcomm, Boeing, Weber Shandwick, Aston Martin, and more. She spent over a decade at Xerox Corporation, where she received top honors for sales and marketing efforts.

Beverly served as President of the Board of Directors for The Friendly Hand Foundation in Los Angeles, CA. from 2000 – 2004. The organization serves women and children, providing a safe haven from issues relating to domestic violence, poverty, and substance abuse.

Categories: Big Data, Health Care - The Future of Medicine and Technology, Social Media, Technology and Science

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View Beverly Macy's

  • videos Videos
  • topics Topics
  • books Books

Videos

Topics

  • Emerging Technologies in HealthCare

    How Big Data and the Internet of Things Will SAVE US Healthcare

  • Emerging Technologies in Higher Education

    Producing the Leaders for the Next Decade

  • Green Internet of Things

    Sustainability and the Internet of Things

  • Internet of Things for Business

    The Next Trillion Dollar Industry

  • Forever and How Your Organization Can Maximize the Trend

  • Real-Time Social Media Marketing

    How Marketing & Communication Has Changed

  • iBeacon, Smartphones, and Big Data - The Future of Retail?

  • Social Media in Government

    The Digital Government Revolution

  • Social Media in Business

    Building the Collaborative Organization

  • Big Data and the Internet of Things

    Everything's Connected. Is This A Good Thing or Not?

  • Talking SMAC

    How Social, Mobile, Analytics and the Cloud Are Changing Business As We Know It

Books

 The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World
The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World

In an era when information travels at phenomenal speed along the "real-time Web," a brand can explode into popular culture overnight--and die just as quickly. As a marketer, how can you stay ahead of the curve? How do you control the chaos? Two words: Social Media. With The Power of Real-Time Social Media Marketing, you'll learn how to take advantage of today's "fluid" business environment and develop innovative ways to meet market demands. And here's the best part: all your tools--Facebook, Twitter, YouTube, and other sites--are free! Leading figures in the exciting new world of sophisticated social media marketing, Beverly Macy and Teri Thompson explain how you can use this global, real-time platform to change how consumers interact with your brand. They then present detailed case studies illustrating how top organizations and emerging brand giants have proven the remarkable effectiveness of social media marketing. Find out how: *The American Red Cross turned a single "tweet" into $33 million worth of donations to earthquake victims in Haiti *Orange County Transportation Authority engaged citizens to participate in transportation planning and use *DIRE CTV boosted customer loyalty and trust by finding and solving complaints in real time *EMC transformed business processes by leveraging workforce social media proficiency and "open" behavior models Marketers no longer have the luxury of time to develop, test, and measure a brand. Use the lessons in The Power of Real-Time Social Media Marketing to launch your brand in a fixed amount of time, accurately measure the impact of your activities, and instantly adjust to any unforeseen events.

You can purchase this book here

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