Joan Lunden truly exemplifies today’s modern working woman. An award-winning journalist, bestselling author, motivational speaker, successful entrepreneur, one of America’s most recognized and trusted television personalities, this mom of seven continues to do it all. As host of Good Morning America for nearly two decades, Lunden brought insight to top issues for millions of Americans each day. The longest running host ever on early morning television, Lunden reported from 26 countries, covered 4 presidents and 5 Olympics and kept Americans up to date on how to care for their homes, their families and themselves.
With her keen interest in family, health, and wellness, Joan Lunden has continued to be a reassuring and informative presence in American homes for more than 30 years. With that passion and journalistic trust, Lunden has created a brand dedicated to helping families live easier, happier, and healthier lives. Her latest venture is line of sleep solutions called Awaken by Joan Lunden, comprised of comfort bedding to promote healthy and better sleep. She also recently launched a line of healthy non-stick cookware, Twiztt by Joan Lunden, sold in Bed Bath and Beyond. Also under Lunden’s brand is her Resurgence skincare line by the popular Murad Skincare.
Lunden founded and runs a women’s wellness retreat, Camp Reveille, where women come to relax, recharge, jump-start their fitness, and have fun in a Maine summer camp setting. Every day, women visit Lunden’s website for health, wellness, and lifestyle tips, family information and parenting advice.
A part of the sandwich generation, Lunden’s demographic spans from working mother of 7 including two young sets of twins, ages 8 and 10; to caregiver to her 93 year old mother, so she truly understands the stresses women face today. Lunden brings that experience to all her projects, whether focusing on parenting, entrepreneurship, health and wellness, or family caregiving.
From real-life experience sprung Lunden’s passion for elder and family caregiving. She is the spokesperson for the nation’s leading senior referral service, A Place for Mom; she currently hosts RLTV’s Taking Care, a series dedicated to caregivers across America; and she recently co-authored a new edition of Chicken Soup for the Soul: Family Caregiving.
Lunden has served as national spokesperson for various organizations such as The American Heart Association, Mothers Against Drunk Driving, The American Lung Association, The American Red Cross, The American Academy of Pediatrics, and The Colon Cancer Alliance. She speaks regularly around the country about health & wellness, parenting, success & balance in life, and more.
One of the most visible women in America, Lunden has graced the covers of more than 40 magazines and book covers. Her books include Growing Up Healthy: Protecting Your Child From Diseases Now Through Adulthood; Wake-Up Calls; A Bend in the Road is Not the End of the Road; Joan Lunden’s Healthy Living; Joan Lunden’s Healthy Cooking; Mother’s Minutes Your Newborn Baby; and Good Morning, I’m Joan Lunden. She also hosts the exercise video Workout America.